Home services marketing · Frederick, MDMore calls. Better jobs.
BHX Group markets HVAC, roofing, paving, plumbing, electrical and remodeling companies in Frederick, MD and beyond. Local SEO, Google Ads, websites and CRM follow-up, run as one plan and measured by the calls and booked jobs they produce.
01 — The problem
The phone is the scoreboard.
Homeowners search when something breaks or a project can't wait. The contractor who shows up first, looks trustworthy and answers fast usually gets the job.
Show up where they search.
The map pack and local search results, for the services and towns you actually want to work in.
Look like the safe choice.
A fast website, real photos of your work, your reviews and clear service areas, so the homeowner calls you and not the next listing.
Never miss the follow-up.
Instant replies to new leads and automated estimate follow-ups, so leads you paid for don't go cold.
02 — Marketing for contractors and home service companies
What we run.
Pick the pieces you need, or let us run the whole system from first search to booked job.
Local SEO & Google Business Profile
Service pages, service-area targeting, Business Profile optimization and review growth, so you show up in the map pack. Part of our SEO & strategy work.
Google Ads & Microsoft Ads
Search campaigns built around high-intent jobs, with conversion tracking and negative keywords that cut wasted spend. See paid media.
Contractor Websites
Fast, mobile-first sites with service and area pages, project galleries and click-to-call everywhere. See web design.
Meta Ads & Retargeting
Seasonal offers, maintenance plans and retargeting for homeowners who visited but didn't call.
Photo, Video & Brand
Jobsite photography, crew video, branding and print design by BHX Foundry, so your marketing looks like your work.
CRM & Lead Follow-Up
Automated lead replies, estimate follow-ups, review requests and lead dashboards by BHX WORX, so you know which marketing books jobs.
03 — How it works
From search to signed job.
Every home services engagement follows the same four moves, tuned to your trade, your season and your service area.
Audit
Your Business Profile, website, ads, reviews and how leads are handled once they come in.
Target
The jobs you want more of, the towns you want to work in and the searches that lead to both.
Launch
Pages, campaigns, creative and follow-up automation, built and connected to your CRM.
Track & adjust
Leads and booked jobs tracked by source, with budget moved toward what is working each month.
04 — Local
Contractor marketing in Frederick, MD.
BHX is based on Guilford Drive in Frederick and is a member of the Frederick County Building Industry Association. We know the county's towns, its seasons and the competition for local search.
Trades we market
HVAC
Roofing
Paving
Plumbing
Electrical
Remodeling
Landscaping
Home builders
We also run marketing for home service brands and franchise locations well beyond Maryland.
05 — Questions
Straight answers.
Should a home services company start with SEO or Google Ads?
Usually both, in different roles. Ads bring calls this month while local SEO builds rankings that keep producing calls without paying per click. We'll recommend a split based on your budget, season and capacity.
How do I get into the Google map pack?
A complete and accurate Business Profile, steady new reviews, consistent business listings and a website with strong service and area pages. Our local SEO work covers all four.
Can you target only the jobs and towns we want?
Yes. Campaigns, keywords and pages are built around the services you want more of and the areas you actually serve, and we exclude the rest.
How will we know which marketing is working?
Leads are tracked by source from first click to booked job in your CRM, and reported in plain numbers every month.
Do you work with contractors outside Frederick?
Yes. We're based in Frederick, MD and work with home service companies and franchise locations in other markets too.
How does it start?
With a 30-minute call. Tell us your trade, your service area and the jobs you want more of, and we'll show you where we'd start.
Let's talk leads
Book more of the right jobs.
Book a 30-minute call. Tell us your trade and service area and we'll show you where the next calls should come from.