Law firm marketing · Frederick, MDBetter cases. Fewer wasted calls.
BHX Group markets law firms and solo attorneys in Frederick, MD and beyond. Local SEO, Google Ads, websites and intake automation, run as one plan and measured by the consultations and retained clients they produce.
01 — The problem
The right case calls the right firm.
People looking for a lawyer are often stressed and short on time. They search, compare a few firms and call the one that looks credible and answers first.
Be found for your practice areas.
Practice area pages and local search visibility for the matters you want more of, in the courts and counties you serve.
Earn trust before the call.
Attorney bios, clear explanations of how you work and real reviews, presented in a way that feels professional, not pushy.
Never lose a lead at intake.
Fast replies to new inquiries, consultation booking and follow-up, so potential clients don't move on to the next firm.
02 — Marketing for law firms and attorneys
What we run.
Pick the pieces you need, or let us run the whole system from first search to signed engagement.
Local SEO & Google Business Profile
Practice area pages, Business Profile optimization and review growth, so you show up when people search for a lawyer nearby. Part of our SEO & strategy work.
Google Ads & Microsoft Ads
Search campaigns for high-intent legal searches, with tight geographic targeting and negative keywords that filter out matters you don't take. See paid media.
Law Firm Websites
Fast, credible sites with practice area pages, attorney bios and clear paths to a consultation. See web design.
Content & Thought Leadership
Plain-language articles and FAQs that answer the questions clients ask before they hire, and support your search rankings.
Brand, Photo & Video
Firm branding, attorney headshots and short video introductions by BHX Foundry, so clients feel they know you before they call.
CRM & Intake Automation
Inquiry replies, consultation scheduling, follow-ups and review requests by BHX WORX, with dashboards that show which marketing brings in retained clients.
03 — How it works
From search to signed engagement.
Every law firm engagement follows the same four moves, tuned to your practice areas, your market and your intake process.
Audit
Your Business Profile, website, ads, reviews and how inquiries are handled from first contact to consultation.
Focus
The practice areas you want to grow, the matters you don't take and the searches that separate the two.
Launch
Pages, campaigns, content and intake automation, built and connected to your CRM.
Track & adjust
Inquiries, consultations and retained clients tracked by source, with budget moved toward what is working each month.
04 — Local
Law firm marketing in Frederick, MD.
BHX is based on Guilford Drive in Frederick, so you can sit across the table from the people planning your campaigns and writing your pages.
Firms we market
Personal injury
Family law
Criminal defense
Estate planning
Business law
Real estate law
Solo practices
Multi-office firms
We also work with firms in other markets well beyond Maryland.
05 — Questions
Straight answers.
Should a law firm start with SEO or Google Ads?
Often both, in different roles. Ads can bring inquiries quickly while local SEO builds rankings that keep producing them without paying per click. We'll recommend a split based on your practice areas, budget and capacity.
Can you keep ads from bringing in cases we don't take?
Yes. Keywords, negative keywords, locations and ad copy are built around the matters you want, and we review search terms regularly to cut the rest.
Do you follow attorney advertising rules?
We write with the professional conduct rules for lawyer advertising in mind, avoid promises about outcomes, and send everything to you for review before it goes live. Your firm has the final say on all content.
How will we know which marketing is working?
Inquiries are tracked by source from first click to consultation in your CRM, and reported in plain numbers every month.
Do you work with firms outside Frederick?
Yes. We're based in Frederick, MD and work with law firms in other markets too.
How does it start?
With a 30-minute call. Tell us your practice areas, your market and where cases come from today, and we'll show you where we'd start.
Let's talk cases
Bring in the cases you want.
Book a 30-minute call. Tell us your practice areas and market and we'll show you where the next consultations should come from.