Med spa marketing · Frederick, MDFill the book. Keep them coming back.
BHX Group markets med spas, aesthetic clinics and wellness practices in Frederick, MD and beyond. Local SEO, paid social, Google Ads, content and booking automation, run as one plan and measured by consultations booked and clients who return.
01 — The problem
Trust books the appointment.
Clients research treatments, compare providers and scroll through results long before they book. The practice that looks credible, answers questions clearly and makes booking easy wins the consultation.
Be found for each treatment.
Treatment pages and local search visibility for the services you want to grow, not just your practice name.
Look like the right choice.
Polished photography, video and social content that shows your space, your team and your standards.
Turn interest into visits.
Fast replies to new inquiries, booking reminders and follow-ups that bring clients back for their next treatment.
02 — Marketing for med spas and aesthetic practices
What we run.
Pick the pieces you need, or let us run the whole system from first search to booked consultation.
Local SEO & Google Business Profile
Treatment pages, Business Profile optimization and review growth, so nearby clients find you when they search. Part of our SEO & strategy work.
Meta Ads & Paid Social
Campaigns for new client offers, seasonal treatments and retargeting, built within the platforms' advertising policies. See paid media.
Google Ads
Search campaigns for high-intent treatment searches, with conversion tracking tied to booked consultations.
Med Spa Websites
Elegant, fast sites with treatment pages, provider bios and online booking front and center. See web design.
Photo, Video & Social Content
Brand photography, short-form video and social content by BHX Foundry that matches the experience in your treatment rooms.
CRM & Booking Automation
Inquiry replies, booking reminders, rebooking campaigns and review requests by BHX WORX, with dashboards that show which marketing fills the calendar.
03 — How it works
From first scroll to rebooked.
Every med spa engagement follows the same four moves, tuned to your treatments, your clients and your calendar.
Audit
Your Business Profile, website, social, ads, reviews and how inquiries are handled once they come in.
Focus
The treatments you want to grow, the clients you want more of and the searches and audiences that reach them.
Launch
Pages, campaigns, content and booking automation, built and connected to your CRM.
Track & adjust
Inquiries and booked consultations tracked by source, with budget moved toward what is working each month.
04 — Local
Med spa marketing in Frederick, MD.
BHX is based on Guilford Drive in Frederick, so you can sit across the table from the people planning your campaigns and shooting your content.
Practices we market
Med spas
Aesthetic clinics
Wellness practices
Skin care studios
Laser clinics
Beauty & brow studios
We also work with aesthetic brands and multi-location practices well beyond Maryland.
05 — Questions
Straight answers.
What is the best way to get new med spa clients?
Usually a mix: local SEO and Google Ads for people already searching for a treatment, and paid social for people who don't know they want it yet. We'll recommend a split based on your treatments, budget and capacity.
Can you advertise treatments on Meta and Google?
Yes, within each platform's advertising policies for health and beauty. We build campaigns and creative to fit those rules from the start, so ads get approved and stay running.
How do you help clients come back?
Through your CRM: booking reminders, rebooking campaigns timed to each treatment and review requests after visits, set up by BHX WORX.
How will we know which marketing is working?
Inquiries are tracked by source from first click to booked consultation, and reported in plain numbers every month.
Do you work with practices outside Frederick?
Yes. We're based in Frederick, MD and work with med spas and aesthetic practices in other markets too.
How does it start?
With a 30-minute call. Tell us your treatments, your goals and where bookings come from today, and we'll show you where we'd start.
Let's talk bookings
Fill the calendar with the right clients.
Book a 30-minute call. Tell us your treatments and goals and we'll show you where the next bookings should come from.